Smart TV Viewing

Impact of Multi-Staged Informational Interventions on Smart TV Viewers: Evidence from a Large-Scale Randomized Field Experiment

Status: Experiment complete, conference submissions in progress.
(Joint work with Siva Viswanathan)

A large-scale randomized field experiment to improve the efficacy of Broadcast content consumption on Smart-TV by leveraging multi-screen connectivity to smart devices such as smart phones.